3×3 Show | The B2B Livestream Talk
Starring Marketing & Sales Experts | Insights from LinkedIn™’s Finest
Starring Marketing & Sales Experts | Insights from LinkedIn™’s Finest
Live streaming has evolved from a niche technology into a powerful tool for businesses, particularly in the B2B sector. This journey, spanning over three decades, has shaped the way companies communicate, build relationships, and drive engagement.
This little compilation is part of my University Class Social-Media-A. I alway do a lecture about video marketing / live streaming.
This little compilation is part of my University Class Social-Media-A. I alway do a lecture about video marketing / live streaming.
Live streaming began in the early 1990s with pioneering technologies that allowed real-time transmission of audio and video over the internet.
The late 1990s and early 2000s saw significant advancements that made live streaming more mainstream.
The 2010s ushered in a new era where live streaming became an integral part of social media platforms.
Initially associated with entertainment, live streaming quickly gained traction in the B2B space, offering distinct advantages:
LinkedIn Live’s professional focus makes it a standout platform for B2B marketers:
The live streaming market is projected to exceed $247 billion by 2027, driven by new technologies and trends:
Live streaming has transformed B2B marketing, enabling brands to connect with their audience in authentic and engaging ways. Platforms like LinkedIn Live are at the forefront, offering businesses a unique opportunity to combine professional networking with real-time communication. As technologies continue to evolve, live streaming will remain a cornerstone of successful B2B marketing strategies.
When LinkedIn™ introduced Live Streaming in 2019, I was among the first group of German/Austrian beta testers.
I got access 12 months before most users. Unlike Meta or YouTube, LinkedIn live streams required—and still require—a third-party provider like Restream or StreamYard.
It’s unfortunate that such a large platform doesn’t provide native streaming infrastructure. The technical requirements limit access for many. On the other hand, I’ve helped over 100 creators launch their live streams.
If you have questions, don’t hesitate to reach out.
The “early” live streams I created from 2019 to 2020 are available as a YouTube playlist. (See below—all videos in German)
I use three different setups. My studio in Staffel is very small but will soon move to our new house. I’m excited about my first multicam setup!
Studio in Vienna: Sony HD Cam, Elgato Key Lights, Neewer Fill Lights, 3x4m green screen, analog Rode Mic, and tube amplifier.
Studio in Staffel: Elgato Facecam, Elgato Ring Light, Elgato Fill Lights, 1.2 x 1.8m green screen, AKG Mic, and Waves plugins.
Mobile Studio: DJI Osmo Pocket 3, DJI Mic, Waves plugins, and 2x Zhiyun Cinepeer CM 25 Lights.