About Ritchie

Digital Strategist | Associate Lecturer | Dog Keeper & Outdoor Enthusiast

I’m Ritchie Pettauer, a digital communication strategist and trainer. For over eight years, I’ve helped marketing and sales teams to master LinkedIn™. My focus is on social selling, content strategy, and corporate branding.

I’ve delivered more than 900 workshops and trained over 150 companies worldwide. My approach is practical and data-driven. I teach you how to:

Build personal brands that align with business goals.
Cultivate networks of clients and industry leaders.
Master LinkedIn™ algorithms to create high-performing content.
Seamlessly align organic growth with paid outreach.

My training programs solve real challenges. From multi-week social selling courses to focused workshops, my strategies are tailored to deliver measurable results.

As part of Richard van der Blom’s Just Connecting team, I’ve trained organizations across 20+ countries. This global perspective gives me unique insights into what works in different markets. Whether your goal is more visibility, lead generation, or a stronger content strategy, I can help.

Outside of work, I live in Austria with my wife Astrid and our two beagle-terriers, Pula and Capri in an old farmhouse close to the Hungarian border. I enjoy tending my garden, experimenting in the kitchen, and winter pond swimming.

If you’re ready to elevate your LinkedIn™ strategy, message me.

Visibility opens doors, but strategy turns the key—and LinkedIn™ is your toolbox.
Ritchie Pettauer in a black shirt

Guest appearances / Podcasts

Want me as a Guest?

Wether you are producing a livestream or a podcast, I love sharing my five cents and talk about my professional experiences.

My topics include:

Let’s discuss!

a fox and owl playing a video game with controllers

I never stopped playing video games — social media is my favorite RPG.

Your network is your most valuable asset — build it with intention, grow it with strategy.

foxowl about