Ritchie Pettauer teaching at the University

Generative AI: Redefining Optimization in Social Media

AI has always promised efficiency and transformation. But…
Ritchie with a compass around his wrist.

How Much Time Should Employees Spend on LinkedIn™?

How much time should employees spend on email conversations?…
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5 Signs You’ve Chosen the Wrong LinkedIn™ Trainer

Have you ever left a training session feeling more confused…
A fox and a strange machine

The Fox and the Machine | An AI Tale

Stories have a unique way of distilling complex ideas into simple,…
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Is Your LinkedIn™ Newsfeed a Snack Dispenser or a Gourmet Kitchen?

Ever feel like your LinkedIn™ feed smells like greasy fast…
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How to Make Your LinkedIn™ Name Stand Out (And How My Family Lost a Castle)

Imagine a tower filled with pets! That’s how you pronounce…
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#LinkedFriday: A Simple Way to Spread Love on LinkedIn™

Have you ever stared at the blank LinkedIn™ post editor,…
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Meta’s New Moderation Rules: What Europe’s Reaction Tells Us About Democracy

Mark Zuckerberg has decided to stop censorship on Meta’s…
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Why 2025 Is the Year of Generated AI Video Content

n Last year, everyone was raving about AI image generators.…
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Lessons from a 50-Day Streak: The Tango of LinkedIn™ and Consistency

What a wild ride it’s been! As of this morning, I’ve unlocked…