The Ragebait formula (Venna Diagram)

What Is Ragebaiting, Why It’s Problematic and Why it works

Ragebaiting (also known as rage‑farming) is a deliberate tactic:…
Why commenting isn't a content strategy

Why Commenting Isn’t a Content Strategy

“Commenting is the new posting.” No, it’s not. And…
Man holding a chainsaw

When the Real Danger Isn’t the Chainsaw

Yesterday, I spent six hours dismantling eight massive wooden…
Fox gets in to journalism.

From Print to Pixels: My Journey to LinkedIn™ Expertise

Sometimes life comes full circle. My first steps in media were…
LinkedIn Local Vienna

From Sheep to Visibility: The LinkedIn™ (AI) Content Jungle

Once upon a time, the Little Prince asked for a sheep. Today,…
Ritchie Pettauer rendered as a ritchie3x3 action figure

Authenticity in Personal Branding: Lessons from AI Action Figures

Authenticity is a big word. Twelve letters. Three Ts. Two…
fox and owl street sign

Infiltrating Truth Social: A Foray into Trump’s Digital Domain

Curiosity piqued by the buzz surrounding Truth Social, I decided…
Man holding a screw

LinkedIn™ Video Isn’t Dead —It’s Just Getting Started

“This screw is the answer.” Not your usual hook for a…
Man in front of a workshop

How to Hook Your Audience: The Art of Social Media Hooks

Most social media posts float by unnoticed. A few grab attention.…
fox and owl waiting for equality

Women’s Day Posts Won’t Fix the Problem. Action Will

Every year, companies flood social media with messages about…