How to Make Your LinkedIn™ Ads Work
Let’s face it: LinkedIn™ ads can be tough to crack. But they don’t have to be a shot in the dark. Yesterday, during this year’s final B2B like a Boss masterclass, a determined group of communication pros tackled the challenge head-on.
The session was packed with insights. Britta, Marina, and Tomas dove into company pages, corporate influencers, and C-level branding. As for me? I took a deep dive into paid outreach. No fluff. Just actionable strategies.
How to Make LinkedIn™ Ads More Effective
Instead of overwhelming attendees with campaign examples, I got straight to the big question: How can you improve your ad performance?
Here are three quick tips that can transform your KPIs:
1. Stop the Spray-and-Pray
Targeting isn’t a numbers game—it’s a precision play. Instead of going broad, focus on intent-based targeting. Narrow your audience using filters like job titles, industries, or behaviors that align with your goals. Smaller, highly-focused audiences often lead to higher engagement and conversion rates.
2. Content is King, Context is Queen
Even the best content flops if it doesn’t match your audience’s buyer journey. Tailor your ad copy to the stage of the funnel they’re in. For example:
- Awareness Stage: Use attention-grabbing stats or insights.
- Consideration Stage: Offer solutions to pain points.
- Decision Stage: Highlight trust signals like testimonials or case studies.
3. Brave Creatives Win
In the noisy LinkedIn™ feed, standing out matters. Choose bold visuals, unexpected headlines, or interactive formats that stop the scroll. Remember, your goal is to earn the click—not to fit in.
Great ads don’t happen by accident. They’re the result of strategic planning, creative risk-taking, and sharp audience insights. Implement these tips, and watch those KPIs climb.
