C-Level Branding

The Sovereign Executive: C-Level Branding, Operational Trust, and Market Influence in 2026

As the global business environment stabilizes in 2026, a profound…
LinkedIn DACH in 2026

The 2026 B2B LinkedIn Marketing Landscape: Evolution of the DACH Market

The digital marketing landscape of 2026 is defined not by the…
LinkedIn Trends 2026

LinkedIn Trends 2026: What B2B Leaders Need To Do Now

In 2026, B2B marketing did not change because of a few new features.…
Rage Baiting

The Monetization of Malice: Rage Bait in the Digital Attention Economy

This report provides a comprehensiveanalysis of the "rage bait"…
Rage Bait on LinkedIn

Why Rage Bait Works So Well on LinkedIn™ (and Why AI Can’t “Fix” It)

You open LinkedIn™ for business. Expertise. Insight. Maybe…
A fox and an owl looking at a radar.

Recruiting / Self-Marketing: My Talents on LinkedIn — Between Full Disclosure and Hype

What belongs in my public résumé? You face this once your…
The Ragebait formula (Venna Diagram)

What Is Ragebaiting, Why It’s Problematic and Why it works

Rage baiting (also known as rage‑farming) is a deliberate tactic:…
Man holding a chainsaw

When the Real Danger Isn’t the Chainsaw

Yesterday, I spent six hours dismantling eight massive wooden…
Fox gets in to journalism.

From Print to Pixels: My Journey to LinkedIn™ Expertise

Sometimes life comes full circle. My first steps in media were…
Ritchie Pettauer rendered as a ritchie3x3 action figure

Authenticity in Personal Branding: Lessons from AI Action Figures

Authenticity is a big word. Twelve letters. Three Ts. Two…