LinkedIn™ video, B2B marketing, video content strategy

“This screw is the answer.” Not your usual hook for a LinkedIn™ post. But it works. Because this screw sparked an important question:

Is LinkedIn™ video dead?

After LinkedIn™ removed its dedicated video tab, many creators hit pause. They assumed video was over. It’s not.

Here’s why: A friend of mine ran an online store for video and photo gear. Sales were fine—until they started posting short demo videos. First, for complex products like foldable lightboxes. Then, out of curiosity, they tried something weird: recording a product video for a tiny, simple thing. A tripod screw.

No instructions needed. No setup tricks. Just a tiny screw, on camera.

The result? Sales doubled. Just by adding a product video—even for items no one needed help using.

Why does this work?

Because video does something product photos and specs can’t: it humanizes. It builds trust. It shows motion, tone, and subtle details. When people see how something works—or how someone works—they feel more confident buying.

That’s not just true for physical products. It applies to services, too. Especially in B2B.

What does this mean for B2B professionals?

If you’re a coach, consultant, or knowledge worker, your “product” is you. Your voice, your thinking, your energy. A static photo or text post can’t show that. A 30-second video can.

And while LinkedIn™ might shift its features, it remains a people-first platform. Video remains the fastest way to build trust and show expertise.

How to make it work for you

You don’t need a studio or budget. You need clarity. Be helpful. Be human. Share what your clients always ask. Answer it. Face to camera. Done.

Whether you’re explaining how your leadership workshops work, or demystifying compliance training—people want to see you in action. That’s what drives trust. That’s what drives sales.