To Post or Not to Post on LinkedIn™ During the Holidays?

That’s the question every marketer, salesperson, and professional faces as the holiday season approaches. Do you keep sharing your insights while the world slows down, or do you take a well-deserved break? Let’s break it down together.

The Quiet Season: December 24th to January 1st

The holiday stretch is the calmest time of the year. Streets are peaceful, inboxes are quieter, and LinkedIn™ feeds feel almost deserted. While the world unwraps presents, sips mulled wine, and savors holiday feasts, posting on LinkedIn™ might seem like shouting into the void.

But here’s the thing: that quiet might be your golden opportunity. Or it could be your perfect excuse to recharge. How do you decide? By weighing the pros and cons of holiday posting.

Why Post During the Holidays?

• Less competition: Think of the holidays as weekends on steroids. With fewer users active and even less content being posted, your posts stand a better chance of standing out.
• Experimentation time: The audience is smaller but often more engaged. This is your chance to test new formats, ideas, or styles without the usual pressure of chasing high engagement metrics.
• Surprise your audience: Many professionals scroll their feeds during downtime, looking for inspiration. Your post might just be the one that catches their eye and sparks a meaningful connection.

Why You Might Skip Posting

• Time to recharge: Posting regularly can be taxing. Holidays are a perfect opportunity to pause, relax, and reset for the year ahead.
• Focus elsewhere: Deep work, personal reflection, or even total disconnection can often yield greater long-term benefits than a handful of extra posts.
• Align with your goals: If your energy is best spent recharging or planning, honor that. A refreshed mind is more valuable than a rushed post.

Finding What Works for You

For some, the quiet of Christmas sparks creativity and focus. For others, it’s a much-needed break to recover from a whirlwind year. The key? Listen to your instincts and follow your energy. This decision isn’t about trends or algorithms—it’s about what aligns with your goals and well-being.

It’s worth noting that holiday posting doesn’t have to be all or nothing. Consider pre-scheduling a single post if you want to maintain a presence without interrupting your downtime. Or, share a heartfelt reflection to wrap up the year—something that feels authentic and personal to you.

One Final Thought

Whether you post or pause, make sure the choice reflects your intentions and priorities. After all, LinkedIn™ will still be there when the new year begins. The most important thing? Make this holiday season count—online or offline.