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You are here: Home1 / Blog2 / LinkedIn Insights3 / Why Engagement Pods Are Controversial
Engagement Pods

Why Engagement Pods Are Controversial

2024-11-23/in LinkedIn Insights
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Engagement pods promise quick wins by artificially inflating likes and comments. But there’s a catch: this tactic often violates platform Terms of Service. Worst case? You lose your account. Best case? You alienate your real audience.

For those of us who play fair, pods can feel like cheating. They muddy the waters of authentic interaction, creating a frustrating divide between genuine creators and algorithm manipulators.

Is There a “Good” Engagement Pod?

The idea of a “good” engagement pod seems contradictory. But what if we redefined it? Forget the sneaky hacks and look at organic, meaningful connections instead. That’s where the magic happens.

Here’s the formula:

  • It’s not a pod: Likes and comments should happen naturally.
  • It’s a community: Like-minded professionals engage because they want to, not because they’re obligated to.
  • Great content matters: Quality sparks interaction.

Fox and owl manipulate the algorithm.

The Power of Real Communities

Take the first Austrian B2B Community Day, for example. A small group of professionals gathered to exchange ideas and ignite discussions. The result? A ripple effect of fresh insights and ongoing support.

Tagging each other in relevant posts has kept the momentum alive. These genuine interactions shape our future newsfeeds for the better. But beware: the effect fades unless you actively nurture it.

Pro Tip: Use the Profile Bell

If you want to stay connected with top creators and peers, turn on notifications using the profile bell. It’s a simple way to ensure you don’t miss meaningful updates.

Fox and owl reciprocating.

Fake vs. Real Engagement

Here’s the bottom line: fake engagement comes from desperation, while real engagement is born out of relevance. Stop complaining about your newsfeed. Start improving it by supporting content that matters.

Have You Ever Considered an Engagement Pod?

If you’ve thought about joining an engagement pod, ask yourself why. Are you chasing metrics or building meaningful connections? The latter always wins in the long run.

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Tags: Authentic Engagement, community building, engagement pods
https://pettauer.net/wp-content/uploads/2024/11/20241123-reciprocation.jpg 2250 1800 Ritchie Pettauer https://pettauer.net/wp-content/uploads/2024/12/header-logo-1.png Ritchie Pettauer2024-11-23 10:57:202024-12-19 19:48:38Why Engagement Pods Are Controversial
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Ritchie Pettauer | Digital B2B Strategy ExpertHi, my name is Ritchie.

I train marketing & sales experts to become #ProLUs (Professional LinkedIn™ Users), I teach social media at University of Vienna & I coach C-Levels along their path to Thought Leadership.

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