Why Your Content Strategy Should Be Like a Perfectly Spiced Meal

My chili plants are thriving this year. Last night, I tasted my first homegrown habanero, and it hit me: my eating habits closely mirror my approach to social media.

We All Crave Spice (Even if We Deny It)

Sure, most days I eat healthy. Salads, veggies, avoiding junk food. But every now and then, I crave the kick of spice—something that wakes up my tastebuds and makes life exciting. Your social media feed is the same.

Last week, I ran a poll on LinkedIn™. I asked my connections: “What type of content do you prefer to read?” Unsurprisingly, the majority chose “useful, helpful content.” Yet, almost as many picked “entertaining posts.” Humans are curious, complex, and frankly, contradictory creatures. They say they want healthy, wholesome content—but secretly crave excitement too.

Balance is Everything

Just as a diet that’s only lettuce and steamed broccoli becomes bland fast, a LinkedIn™ feed packed solely with professional tips soon turns stale. Without the occasional funny meme, intriguing personal story, or unexpected twist, audiences tune out. A spicy social feed grabs attention, sparks interest, and generates conversation. It reminds people they’re engaging with other humans, not content machines.

The Numbers Back Up the Spice Factor

According to LinkedIn™’s own data, posts with a personal touch generate up to 25% more engagement. Mixing insightful industry knowledge with relatable, personal anecdotes makes content stand out.

Finding Your Ideal Spice Level

Every audience has a different spice tolerance. Yours might enjoy humor, bold opinions, or even controversial insights. Others may prefer subtle spice: a witty comment, a clever analogy, or an unexpected viewpoint. To find your ideal balance, regularly test content varieties. Observe reactions, measure engagement, and adjust accordingly.