Writer’s Block? Grab a Camera and Let the Creativity Flow

Ever hit that wall where the words just won’t come? It doesn’t matter how many strategies you try—some mornings, writer’s block shows up uninvited and makes itself at home. So, what do you do when the blank page stares back, mocking your creativity? My go-to solution: ditch the keyboard and hit record. Spoiler alert: you don’t need to dance, but you do need to get comfortable with imperfection.

Why Video Is a Creator’s Secret Weapon

When your mind refuses to cooperate, forcing eloquence isn’t the answer. That’s where video steps in. Speaking to the camera is different from writing. It’s more forgiving, spontaneous, and sometimes, surprisingly insightful. Here’s why it works:

• Breaks the Perfection Cycle: Writing invites overthinking. Video forces action. No one expects your every word to be perfect when you’re speaking off the cuff. It’s about the message, not the polish.
• Humanizes Your Content: Video shows your quirks, personality, and energy. Even if you stumble over words or make a joke that flops, it’s real. That authenticity is magnetic.
• Keeps the Audience Engaged: With video, you’re not just competing with words on a screen—you’re bringing your tone, expressions, and even a bit of humor to the table. It’s a dynamic way to hold your audience’s attention.

The Problem with Perfect and the Power of Authentic

Professional LinkedIn™ users (or #ProLus, as I call them) often feel pressure to present polished, flawless content. But let’s face it: perfection isn’t relatable. What’s relatable is admitting you’re human. Video gives you permission to share that side of yourself.

Take my recent experience. Writer’s block had me in a creative chokehold. The solution? I turned on my camera, hit record, and started talking. No fancy script, no filters—just a candid moment that turned into a fun and engaging post.

Did I feel awkward? Absolutely. But I got my message across, connected with my audience, and—bonus—ended up having a laugh about it.

How to Use Video When You’re Stuck

If you’re ready to give video a shot, here’s how to make it work:

• Start Simple: Don’t overthink it. Your audience doesn’t need a Hollywood production; they want to hear your thoughts.
• Talk Like You’re with a Friend: Imagine explaining your idea to a colleague over coffee. Keep it conversational.
• Let Go of Perfect: Your stumbles and pauses make you human. Embrace them.
• Keep It Short: Under two minutes is ideal. Enough to share your point but short enough to hold attention.

Turning Writer’s Block into an Opportunity

When words fail, don’t force them. Instead, look for another way to share your message. Whether it’s a quick video or even a voice note, sometimes shifting gears is all you need to keep your creative momentum alive.

The key takeaway? Don’t let the pressure to be perfect stop you from showing up. Your audience values your authenticity more than a polished script. And hey, if all else fails, doing a little dance might not hurt either. (Just don’t ask me to lead—I’m strictly a “monkey see, monkey do” kind of dancer.)