Level Up Your LinkedIn™ Strategy: Offline Connections Matter
When was the last time you closed all your browser tabs and stepped away from the app? Scary thought, right? But if you want to truly take LinkedIn™ to the next level, it’s time to connect—in real life.
As Dina Brandt once said, sometimes it feels like “traveling to the end of the world.” And if Schärding, Austria, qualifies as “the end of the world,” I can only imagine what she’d say about Eastern Tyrol!
Why Offline Networking Still Wins
Last week, I had the privilege of attending the Austrian B2B Community Meet-Up. Hosted by Frauscher Sensor Technology, this event reminded me why in-person connections can’t be replaced by likes and comments. The venue was inspiring, the team welcoming, and the food—let’s just say the falafels were unforgettable.
But the true highlight? A panel discussion titled “Women in ICT” featuring four brilliant professionals: Martina Gaisch, Heidi Just, Jessica Fritz, and Melanie Kleinpötzl. Their insights ranged from breaking barriers to building meaningful careers in tech.
Frauscher’s Head of Marketing, Christian Pucher, summed it up perfectly:
“You’ll never travel by train again without thinking about our sensors.”
Takeaways from Austria’s B2B Powerhouse
This meet-up was more than a networking event. It was a masterclass in community building. Here’s what stood out:
- Smart Hosting: Frauscher Sensor Technology nailed every detail, proving that hospitality can make or break an event.
- Empowering Conversations: The “Women in ICT” panel left everyone inspired to challenge norms.
- Memorable Branding: Christian’s one-liner about sensors stuck—and so did the brand.
It’s no wonder I’m calling this “2024’s fastest-passing day.”
Why This Matters for Your LinkedIn™ Strategy
LinkedIn™ thrives on connections, but those connections deepen offline. Whether it’s attending events, hosting meet-ups, or joining panels, the ROI on in-person engagement is massive.
Will I behave so I can score an invite in 2025? You bet. In the meantime, I’ll be thinking about Frauscher’s sensors—and those falafels.
