Welcome to your free Profile Optimization Course!
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What’s the difference between an average and a great LinkedIn™ profile? Subscribe to my video course to find out!
It’s all about the details.
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Ritchie Pettauer is one of the few LinkedIn™ experts who publishes highly valuable original content on LinkedIn™, tailored uncompromisingly to benefit his community, with substance and depth, and truly useful for everyday business.
Ritchie Pettauer is THE “go-to” person for everything digital. His knowledge is up-to-date and comprehensive in all relevant digital areas: online marketing, LinkedIn™ social selling, ad strategies—you name it, Ritchie knows it.
3×3 strategies? Still better than doing the research yourself… :-) Ritchie’s newsletter and courses are sources of information that are not only up-to-date but also put things in the right perspective.
We design our websites to rank as well as possible on Google. That’s called search engine optimization. But who are we actually “optimizing” our LinkedIn™ profiles for?
On one hand, of course, for human visitors, and on the other hand for LinkedIn™ – specifically for the algorithm that controls the distribution of information on the platform. Fully completed profiles receive more visibility in search results, contact suggestions, and more. The right keywords in the description text are crucial in being found by your target audience.
But let’s take a step back: Before we think about the graphical and textual design possibilities, we should clarify why we want to be (actively) on LinkedIn™ in the first place. The reasons may range from “Because my boss forced me” to “Because I want to reconnect with my classmates”, but if we ignore these special cases, we mainly find these five reasons:
Convinced? Then take the time to present yourself on your LinkedIn™ profile as competently and trustworthily as you are in the analog business world.
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