Why Your Content Pillars Are the Foundation of 2025’s Algorithm Shift
Design: $600. Printing: $4,200. Billboard Rent: $5,000. Posting this on LinkedIn™? Priceless.
Now that I’ve got your attention, let’s talk about one of my favorite books, There Is No Antimemetics Division by qntm. It’s a mind-bending thriller—not about social media, but the lessons it offers? Surprisingly relevant.
Why? Because much like antimemetics, algorithms thrive on patterns, structure, and invisibility. And as we approach 2025, the invisible hand of the algorithm is becoming more… predictable.
The 2024 → 2025 Algorithm Shift
Social platforms, especially LinkedIn™, are evolving. The content strategy you swore by last year? It might not work tomorrow. Here’s the shift happening right now:
- Expert Content is King
Generic takes aren’t cutting it anymore. People are hungry for in-depth knowledge and unique insights. - Industry Insights Are Gold
If you can translate complex trends into digestible content, you’re already ahead of the curve. - Advice-Driven Formats Perform
Posts that guide, solve problems, and provide value are rising to the top of the feed.
The best part? The average post lifespan is getting longer. Your content has a bigger window to make an impact.
Content Pillars: Why They Matter
Think of your content pillars as the structural beams of a house. Without them, the walls crumble, and the roof collapses. Your audience needs consistency, not scattered ideas strung together like fragile straws.
Great content pillars should:
- Reinforce Expertise
Pick areas where your knowledge shines. Become the go-to voice in your industry. - Serve Your Audience
Identify their pain points and solve them. If they walk away better informed or inspired, you’ve done your job. - Adapt to the Platform
LinkedIn™’s current appetite? Practicality and insight. Design your pillars to thrive here.
Lessons from Antimemetics
In There Is No Antimemetics Division, there’s a constant battle against forgetting—a fight to keep crucial truths visible. In a way, that’s what content strategy is too. Visibility isn’t about screaming louder. It’s about building frameworks so strong they can’t be ignored.
Your content pillars aren’t just ideas. They’re the backbone of your strategy.
