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3x3 Strategies #23

3×3 Strategies #23: LinkedIn Premium Company Pages

With the new premium product for pages, admins need to ask themselves:…
2024-04-23/by Ritchie Pettauer
LinkedIn Premium Company Pages

LinkedIn’s New Premium Company Pages and What They Mean for Marketers

In a bold move aimed at enhancing user engagement and providing…
2024-04-16/by Ritchie Pettauer
The LinkedIn Matrix

The Myth of “Good or Bad” Content in Social Selling

Tthe idea that there exists "good" or "bad" content on your social…
2024-04-04/by Ritchie Pettauer
Social Networking and AI

The Uncharted Waters of B2B Social Networking with AI

Yesterday's withheld April Fool's joke could have lightened the…
2024-04-02/by Ritchie Pettauer
LinkedIn Live: Content Formats

Livestream: A balanced spring content diet

As the buds bloom and the world awakens to the vibrant hues of…
2024-03-28/by Ritchie Pettauer
Is Sales Navigator worth it?

Do Sales teams NEED Sales Navigator in 2024?

Are you constantly pondering whether your sales team could…
2024-03-27/by Ritchie Pettauer
UTM-URLs

The Dawn of a New Era in Marketing Analytics

Attention, marketers! A game-changer has arrived. The integration…
2024-03-26/by Ritchie Pettauer
Lopez vs. Lopez

The Unseen Battle Against Social Media Bots

Imagine discovering a surge of followers on your social media…
2024-03-23/by Ritchie Pettauer
LCA Updates

New Collaborative Articles feature (including a Thumbs-down button)

LinkedIn has introduced a feature that could change the way we…
2024-03-16/by Ritchie Pettauer
corporate influencer types

The Perfect Beats the Ideal: A Guide for Chief Marketing Officers

In corporate influencing and brand advocacy, the axiom "the perfect…
2024-03-16/by Ritchie Pettauer
Beagle-Terrier Capri

The Power of Morning Routines in Boosting Sales Performance

Imagine starting your day with an hour-long cold shower at 3…
2024-03-14/by Ritchie Pettauer
LinkedIn Search Cheat Sheet

Master LinkedIn Searches: Turn Luck into Strategy

Picture this: You're sifting through LinkedIn, hoping for that…
2024-03-13/by Ritchie Pettauer
Let your content blossom!

Spring Into Action: Creative Content Ideas to Refresh Your Strategy

As spring approaches, it's the perfect time to rejuvenate your…
2024-03-11/by Ritchie Pettauer
Free comes in various flavors.

Turning Down “Free” Opportunities: A Lesson in Value and Self-Worth

Recently, I encountered a conversation that reminded me of a…
2024-03-09/by Ritchie Pettauer
Teaching enlightens the teachers.

Unraveling the Tapestry of Social Media’s Evolution

Have you ever paused to consider how social media has evolved…
2024-03-07/by Ritchie Pettauer