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LinkedIn Premium Company Pages

LinkedIn’s New Premium Company Pages and What They Mean for Marketers

In a bold move aimed at enhancing user engagement and providing…
2024-04-16/by Ritchie Pettauer
Pula & Capri, Newsfeed Dogs

Pula and Capri, Newsfeed Dogs – A Curious Inquiry

Is something rotten in the state of Denmark? Perhaps not literally,…
2024-04-12/by Ritchie Pettauer
Ritchie in fron of Indoor vegetables

Rousseau, Patience and my tomato-timing recklessness

"Patience is bitter, but its fruit is sweet," Jean-Jacques Rousseau…
2024-04-09/by Ritchie Pettauer
LinkedIn video update

LinkedIn Video Update: New ad formats & dedicated feed

Once upon a time, incorporating video into B2B marketing…
2024-04-08/by Ritchie Pettauer
The LinkedIn Matrix

The Myth of “Good or Bad” Content in Social Selling

Tthe idea that there exists "good" or "bad" content on your social…
2024-04-04/by Ritchie Pettauer
Social Networking and AI

The Uncharted Waters of B2B Social Networking with AI

Yesterday's withheld April Fool's joke could have lightened the…
2024-04-02/by Ritchie Pettauer
LinkedIn Live: Content Formats

Livestream: A balanced spring content diet

As the buds bloom and the world awakens to the vibrant hues of…
2024-03-28/by Ritchie Pettauer
Is Sales Navigator worth it?

Do Sales teams NEED Sales Navigator in 2024?

Are you constantly pondering whether your sales team could…
2024-03-27/by Ritchie Pettauer
UTM-URLs

The Dawn of a New Era in Marketing Analytics

Attention, marketers! A game-changer has arrived. The integration…
2024-03-26/by Ritchie Pettauer
machete

Mastering the Elements: The Unyielding Power of Carbon Steel Machetes

Yesterday wasn’t about axe throwing; it was a foray into…
2024-03-25/by Ritchie Pettauer
Lopez vs. Lopez

The Unseen Battle Against Social Media Bots

Imagine discovering a surge of followers on your social media…
2024-03-23/by Ritchie Pettauer
LinkedIn Lounge Podcast #119

Unlocking LinkedIn’s Secrets: A Deep Dive with Tomas Herzberger

While I proudly identify as more of a traditionalist, cherishing…
2024-03-18/by Ritchie Pettauer
Spring garden cleaning

Catch the Early Bloom: Embracing Spring’s Arrival with a Flourish of Green

As the last frost gives way to the warming embrace of the…
2024-03-17/by Ritchie Pettauer
LCA Updates

New Collaborative Articles feature (including a Thumbs-down button)

LinkedIn has introduced a feature that could change the way we…
2024-03-16/by Ritchie Pettauer
corporate influencer types

The Perfect Beats the Ideal: A Guide for Chief Marketing Officers

In corporate influencing and brand advocacy, the axiom "the perfect…
2024-03-16/by Ritchie Pettauer
Beagle-Terrier Capri

The Power of Morning Routines in Boosting Sales Performance

Imagine starting your day with an hour-long cold shower at 3…
2024-03-14/by Ritchie Pettauer