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Focus on Trust

Why Trust Should Be Your Top Priority in B2B Strategies

Trust forms the cornerstone of every successful B2B relationship.…
2024-05-11/by Ritchie Pettauer
Company Page hacks

Leverage the Full Potential of Your LinkedIn Company Page: A Comprehensive Guide

IYour LinkedIn company page is more than just a corporate profile—it's…
2024-05-06/by Ritchie Pettauer
LinkedIn Interaction

How to Effectively Engage on LinkedIn: A Guide for Professionals

Engaging with your colleagues on LinkedIn is more than just a…
2024-04-29/by Ritchie Pettauer
3x3 Strategies #23

3×3 Strategies #23: LinkedIn Premium Company Pages

With the new premium product for pages, admins need to ask themselves:…
2024-04-23/by Ritchie Pettauer
Videos

LinkedIn’s 3-Dot Menu: A Hidden Gem for Streamlining Your Feed

Every click counts and time is gold, mastering the tools…
2024-04-19/by Ritchie Pettauer
LinkedIn Premium Company Pages

LinkedIn’s New Premium Company Pages and What They Mean for Marketers

In a bold move aimed at enhancing user engagement and providing…
2024-04-16/by Ritchie Pettauer
Pula & Capri, Newsfeed Dogs

Pula and Capri, Newsfeed Dogs – A Curious Inquiry

Is something rotten in the state of Denmark? Perhaps not literally,…
2024-04-12/by Ritchie Pettauer
Ritchie in fron of Indoor vegetables

Rousseau, Patience and my tomato-timing recklessness

"Patience is bitter, but its fruit is sweet," Jean-Jacques Rousseau…
2024-04-09/by Ritchie Pettauer
LinkedIn video update

LinkedIn Video Update: New ad formats & dedicated feed

Once upon a time, incorporating video into B2B marketing…
2024-04-08/by Ritchie Pettauer
The LinkedIn Matrix

The Myth of “Good or Bad” Content in Social Selling

Tthe idea that there exists "good" or "bad" content on your social…
2024-04-04/by Ritchie Pettauer
Social Networking and AI

The Uncharted Waters of B2B Social Networking with AI

Yesterday's withheld April Fool's joke could have lightened the…
2024-04-02/by Ritchie Pettauer
LinkedIn Live: Content Formats

Livestream: A balanced spring content diet

As the buds bloom and the world awakens to the vibrant hues of…
2024-03-28/by Ritchie Pettauer
Is Sales Navigator worth it?

Do Sales teams NEED Sales Navigator in 2024?

Are you constantly pondering whether your sales team could…
2024-03-27/by Ritchie Pettauer
UTM-URLs

The Dawn of a New Era in Marketing Analytics

Attention, marketers! A game-changer has arrived. The integration…
2024-03-26/by Ritchie Pettauer