![The Myth of "Good or Bad" Content in Social Selling The LinkedIn™ Matrix](https://pettauer.net/wp-content/uploads/2024/04/20240404-matrix-495x400.jpg)
The Myth of “Good or Bad” Content in Social Selling
Tthe idea that there exists "good" or "bad" content on your social…
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The Uncharted Waters of B2B Social Networking with AI
Yesterday's withheld April Fool's joke could have lightened the…
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Livestream: A balanced spring content diet
As the buds bloom and the world awakens to the vibrant hues of…
![The Dawn of a New Era in Marketing Analytics UTM-URLs](https://pettauer.net/wp-content/uploads/2024/03/20240326-utm-urls-495x400.gif)
The Dawn of a New Era in Marketing Analytics
Attention, marketers! A game-changer has arrived. The integration…
![The Unseen Battle Against Social Media Bots Lopez vs. Lopez](https://pettauer.net/wp-content/uploads/2024/03/20240323-lopez-495x400.jpg)
The Unseen Battle Against Social Media Bots
Imagine discovering a surge of followers on your social media…
![New Collaborative Articles feature (including a Thumbs-down button) LCA Updates](https://pettauer.net/wp-content/uploads/2024/03/20240316-collaborative-articles-update-495x400.jpg)
New Collaborative Articles feature (including a Thumbs-down button)
LinkedIn™ has introduced a feature that could change the way…
![The Perfect Beats the Ideal: A Guide for Chief Marketing Officers corporate influencer types](https://pettauer.net/wp-content/uploads/2024/03/20240315-corporate-influencer-495x400.jpg)
The Perfect Beats the Ideal: A Guide for Chief Marketing Officers
In corporate influencing and brand advocacy, the axiom "the perfect…
![The Power of Morning Routines in Boosting Sales Performance Beagle-Terrier Capri](https://pettauer.net/wp-content/uploads/2024/03/20240314-routine-495x400.png)
The Power of Morning Routines in Boosting Sales Performance
Imagine starting your day with an hour-long cold shower at 3…
![Spring Into Action: Creative Content Ideas to Refresh Your Strategy Let your content blossom!](https://pettauer.net/wp-content/uploads/2024/03/20240311-contentflowers-495x400.jpg)
Spring Into Action: Creative Content Ideas to Refresh Your Strategy
As spring approaches, it's the perfect time to rejuvenate your…
![Turning Down "Free" Opportunities: A Lesson in Value and Self-Worth Free comes in various flavors.](https://pettauer.net/wp-content/uploads/2024/03/20240309-quote-partners-495x400.jpg)
Turning Down “Free” Opportunities: A Lesson in Value and Self-Worth
Recently, I encountered a conversation that reminded me of a…