corporate influencer types

The Perfect Beats the Ideal: A Guide for Chief Marketing Officers

In corporate influencing and brand advocacy, the axiom “the perfect beats the ideal” holds a significant truth that Chief Marketing Officers (CMOs) must embrace. This principle, at its core, advocates for action over perfection, suggesting that a published post is infinitely more valuable than one that’s meticulously planned yet remains unpublished.

Why? Because engagement, brand awareness, and ultimately, conversions, are fostered in the arena of action, not contemplation. This article explores how CMOs can leverage this mindset to drive long-term engagement, foster motivation, and select the right pioneers for their brand advocacy programs.

Providing Chili & Garlic: The Ingredients for Success

Just as a dish requires the right ingredients to enhance its flavor, corporate influencers need the proper support to thrive. CMOs are tasked with providing the “chili and garlic” – metaphorically speaking – to spice up their teams’ efforts. This means offering the resources, freedom, and encouragement their teams need to experiment, take risks, and ultimately, innovate.

Published Beats Planned Every Time

In today’s fast-paced digital world, content that’s published – even if it’s not perfect – has a greater chance of resonating with audiences than content that’s perpetually “in the works.” It’s about getting your message out there, learning from the engagement it generates, and iterating. This approach not only accelerates growth but also builds a more authentic connection with your audience.

Building Long-Term Engagement Through Motivation

Motivation is the lifeblood of any successful brand advocacy program. It’s what compels corporate influencers to share, engage, and promote your brand with genuine enthusiasm. Remember, motivation is highly contagious. A motivated team can inspire an entire organization, creating a ripple effect that boosts overall brand visibility and engagement.

Choosing Your Pioneers Wisely

Not all influencers are created equal. The right pioneer for your brand is someone who embodies your values, speaks authentically to your audience, and is motivated by more than just incentives. They’re the trailblazers who will champion your brand and spark meaningful conversations around it.

As you reflect on your content strategy this Friday, ask yourself: is your plan just in your head, or is it documented in a tool where it can be shared, refined, and acted upon? The distinction could very well define your success.

Embrace the philosophy that “the perfect beats the ideal.” Publish your content, foster motivation, pick your pioneers with care, and watch as your brand’s influence grows.

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