LinkedIn™ Video Feed: Time to Rethink Your Content Strategy
When LinkedIn™ announced its new video feed, I was skeptical. We’ve all seen the rise of talking heads on social media — not exactly the most exciting format. Yet here we are, with LinkedIn™ spicing things up, and now, I’ve embraced the heat.
What’s the big deal, you ask? The video feed offers a fresh way to engage with your audience, but it’s not a complete overhaul of your approach. The fundamentals remain steady.
The Core of Your Content Remains Unchanged
The new video feed might look fancy, but it won’t change the following pillars:
- Your core content pillars.
- Your brand’s key messaging.
- Your audience’s biggest pain points.
These are the building blocks of any good strategy, whether you’re filming videos or writing articles. Your brand still needs to solve problems, offer insights, and drive meaningful conversations.
What Does Need Rethinking?
Now, here’s where the video feed shakes things up. You’ll need to reassess:
- Your overall content strategy — do you have room for more videos?
- Your format mix — how do you balance video with other types of content?
- Your scripts — are they engaging enough for a more dynamic platform?
Many brands have leaned on text-heavy posts or image-based content for LinkedIn™. It’s time to up your multimedia game and create something that stands out in the feed. Think less “business selfie” and more “action movie.”
The Challenge: Keeping Your Audience Hooked
I’ve led video training for years, and let me tell you: talking into a camera is a lot less scary than people think. The real challenge isn’t creating the video; it’s creating a video people want to watch. Getting someone to stop scrolling long enough to engage with your content? That’s an art form.
If you’re not already incorporating video into your content plan, now’s the perfect time to start. It’s not just about showing up on camera; it’s about showing up with content that empowers and educates.
Are You Ready to Rethink Your LinkedIn™ Video Strategy?
The new video feed on LinkedIn™ is an opportunity to rethink how your corporate influencers engage with your audience. From thought leadership clips to behind-the-scenes snapshots, the possibilities are endless.
So, how are you empowering your corporate influencers? And more importantly, how will you stand out in a crowded video feed?
