FRESH! Featured Section for Company Pages
Have you ever found yourself wishing for a magic wand to enhance your page’s customization options? If you’re nodding in agreement, consider this a virtual high five. The new “featured box” is here, and it’s about to transform the face of your page.
The Featured Box: A New Canvas for Your Creativity
Gone are the days of static, unchangeable page elements. With the ability to highlight up to three previous posts, the featured box offers a dynamic space to showcase your most impactful content. But beware the temptation to fill this shiny new asset with nothing but self-praise. While it might be tempting to use this prime real estate to sing your own praises, I urge you to resist.
Top-of-Funnel Advertising: More Than Just Self-Praise
Think of the featured box as your top-of-funnel advertising space. It’s the first thing your audience will see, and it sets the tone for their entire experience on your page. Filling it to the brim with self-promotion is not just a missed opportunity—it’s a waste of potential. Instead, envision your featured box as a strategic tool to engage, intrigue, and convert your audience.
A Welcome Video: Your Secret Weapon
If I were in the shoes of a social media manager, I’d go to great lengths to leverage this space effectively. Imagine having your CEO or a key team member personally greet visitors with a short, engaging welcome video. This personal touch can bridge the gap between your brand and your audience, creating a memorable first impression that resonates.
Aligning with Your Audience’s Needs
Whether your goal is to expand your team or to find new business partners, the key to effective communication is understanding and addressing the needs of your target audiences. The featured box is your opportunity to speak directly to those needs, to offer solutions, and to position your brand as the answer they’ve been searching for.
In conclusion, don’t just fill your featured box; strategically craft its content to captivate, connect, and convert. It’s not just a box; it’s your brand’s first handshake with potential clients, partners, and team members.
