Kick-off: Hybrid Course on Social Media and Visual Communication
Today marks the start of my hybrid course in the university lecture hall, where this semester I’ll be teaching two dynamic subjects: Social Media and Visual Communication. Both of these fields are not only highly relevant in today’s digital landscape but also blend seamlessly.
Why Social Media Thrives on Visual Content
Here’s a simple fact: we process visuals 60,000 times faster than text. Social media platforms, where attention spans are short, depend on content that’s quick to digest. A single image can build trust faster than words. That’s why the first impression matters so much — and visuals stick.
Think about it: an image, video, or infographic can say what would otherwise take several lines of text. When done right, visuals create an emotional connection, making your message more memorable. By shifting the focus from what you’re saying to why it matters, visual-first communication helps you reach the heart of your audience.
The Power of Relatable Content
In today’s noisy social media world, relatable content rises above the rest. If you can link your message to an emotion or a story, it becomes more impactful. For instance, consider how an infographic can simplify complex data. These visuals break down information, making it easier for your audience to understand and, more importantly, share. This is especially critical in a social media environment that thrives on engagement and shares.
Join Us This Semester
Interested in these concepts? You can join me for the course this semester, where we dive deep into how to leverage visuals in the world of social media. The course is hybrid — that means you can catch the stream live every Thursday at 9:45 a.m. CET in German on Twitch or YouTube. The streams are open to the public, so feel free to join in and learn something new!
