Beware of Bad Advice!

The 5 Worst Pieces of LinkedIn Advice: Avoid!

Ever stumble upon advice so cringe-worthy it leaves you wondering how anyone could take it seriously? Let’s dive into five of the worst marketing tips circulating right now. Brace yourself—#4 could ruin your reputation.

1. Don’t Write About AI Unless You’re Selling AI

In today’s fast-paced world, AI is transforming industries left and right. We all want to understand how others are leveraging these tools. The best AI content isn’t about pushing a sale; it’s about sharing experiences and insights. Remember, social media is for engagement, not just sales.

2. Relentlessly Comment on Posts from Big Creators

Are you trying to build your brand or theirs? While engaging with big names can get you noticed, it’s crucial to focus on your community. Cultivate genuine relationships within your own network. Your brand should stand out on its own, not as a footnote in someone else’s success story.

3. Don’t Put All Your Eggs in One Social Media Basket

Sure, diversifying sounds smart. But who has the time to post five times a day on every platform? B2B decision-makers do their research here, not on every social media site. Focus your efforts where they matter most and where your audience spends their time.

Fox advicing owl.

4. Use This Magical AI Prompt to Create Your Content

Using a one-size-fits-all AI prompt? That’s a recipe for mediocrity. Your content should reflect your unique voice and expertise, not blend into the background noise of AI-generated fluff. Authenticity resonates more than any ‘magic’ prompt ever could.

5. Don’t Eat After 4 PM

This one might seem off-topic, but it’s often touted as life-changing advice. The truth is, what works for one person doesn’t work for everyone. Find a routine that fits your lifestyle and stick to it. As for me, I eat once a day after 7 PM, and it works wonders.

Bonus: “Smart Copy Creates Smart Thinking”

This phrase has it backwards. Clear thinking leads to smart copy. Whether you’re using AI or not, your content should come from a place of understanding and insight. Don’t let flashy sayings distract you from the real work of thoughtful content creation.

Here’s some real advice from ol’ Rick: What works for others might not work for you. Tailor your strategies to fit your unique situation and audience. Be critical of the advice you follow, and always prioritize authenticity and engagement.

PS: I’m Ritchie. While I won’t meddle with your eating habits, I can definitely help with your B2B strategy. Interested? Send me a direct message.