LinkedFriday: Elevating Connections & Spreading the Love
Welcome to LinkedFriday, an innovative concept I devised five years ago, inspired by Twitter’s “#followfriday.” It’s a simple yet powerful practice aimed at recognizing and appreciating our LinkedIn™ connections. Here’s how it works and why it’s a game-changer in the realms of online strategy, B2B marketing, social selling, personal branding, and content strategy.
The Essence of LinkedFriday
Every Friday, pick one or more of your favorite LinkedIn™ connections and share what you value about their content. Tag them in your post and add the hashtag #LinkedFriday. This initiative has grown over the years, now boasting over a thousand followers. By changing the post sort order from “Top” to “Recent” under the hashtag, you can discover a wealth of inspirational content and creators.
Beyond Appreciation: Expanding Networks
LinkedFriday is more than just spreading positivity; it’s a strategic way to broaden your network with exceptional creators and thought leaders. This practice enhances your online presence, allowing you to connect with like-minded professionals and engage with quality content.
Statistics and Trends
Recent studies highlight the importance of networking and content sharing in today’s digital landscape. LinkedIn™ has become a crucial tool for decision-makers. A study on B2B Thought Leadership Impact revealed that 65% of respondents had their perception of a company positively changed due to thought leadership content on LinkedIn™. Additionally, 64% consider such content a reliable way to assess a vendor’s capabilities and competency. This emphasizes the importance of engaging and informative content in influencing decision-makers on LinkedIn™ (Sprout Social, 2023).
#LinkedFriday isn’t just a weekly ritual; it’s a testament to the power of acknowledgement and networking. By participating, you contribute to a community focused on quality and innovation. So, who will you recommend today? Or perhaps tomorrow? Remember, LinkedFriday is about praising connections anytime, for no specific reason, fostering a culture of appreciation and growth.
