Empowering Corporate Influencers: A Strategic Guide for Marketers
In today’s digital-first world, marketing teams are uniquely positioned to amplify corporate influencers, turning internal thought leaders into powerful assets for brand visibility and engagement. But how can we shift from mere content distribution to truly empowering these voices within our organization? This post explores four strategic moves that can dramatically improve the visibility and impact of your corporate influencers.
1. Elevate Their Visual Presence
The difference between being seen and being remembered can often be as simple as a unique visual identity. A generic header image or a standard corporate template sends a message of conformity, not leadership. Investing in distinctive, high-quality header images for each of your corporate ambassadors doesn’t just make them stand out; it underlines their authority and individuality in a crowded digital space.
2. Align and Amplify Company Objectives
The power of corporate influencers is not just in the content they share, but in the alignment of their messages with your company’s broader goals. Clear communication is crucial here. Ensuring every employee understands their role as an ambassador and the impact they can make on platforms like LinkedIn can transform engagement from sporadic to strategic. Open doors for questions and provide guidance to ensure everyone is on the same page.
3. Empower Engagement with the Right Tools
Having access to the right tools is critical, but utilization is where the real magic happens. Surprisingly, less than 5% of employees actively share company-related content on their networks. By strategically deploying software like AuthoredUp and Business Sales Navigator, and positioning them as rewards for proactive engagement, marketers can unlock a powerful channel of social selling and brand advocacy.
4. Celebrate and Leverage Success Stories
Success breeds success, and nowhere is this truer than in social proofing your company’s achievements. Regularly showcasing success stories not only motivates your team but also paints a vivid picture of your brand’s impact for the outside world. Keeping tabs on your employees’ LinkedIn activities allows you to highlight and celebrate these wins, fostering a culture of achievement and visibility.
As we look towards 2024, the role of marketing in nurturing corporate influencers is clear. By fostering engagement, providing insights, and encouraging motivation, marketing can serve as a catalyst for transformational growth. What would you wish for if a magical marketing genie granted you one LinkedIn-related desire? Share your thoughts and let’s explore the possibilities together.
