Boost Your Company Page with LinkedIn’s New RSS Integration Feature

Publishing regular content on your company page can be a struggle. With LinkedIn’s new RSS feature, that task just got easier. Here’s how RSS can automate content sharing for you.

Simplify Content Sharing with LinkedIn’s New RSS Feature

Admins can now access this new feature by navigating to “Settings” and selecting “Manage Content Sharing.” Once there, LinkedIn will process and check the feed link provided.

What is RSS?

RSS, or “Really Simple Syndication,” is a format designed for reading and distributing web content. It gained popularity during the blogging boom, allowing users to subscribe to website updates via RSS readers. As social media evolved, RSS readers were largely replaced by newsfeeds. Google’s 2013 shutdown of its reader marked the decline of mainstream RSS usage, pushing it into a niche.

However, RSS remains useful for cross-publishing content across multiple sites. In fact, twenty years ago, I managed several blogs and used RSS feeds to promote posts across different platforms. LinkedIn’s new feature brings back a bit of that nostalgia, offering us a modern twist on an old favorite.

Who Benefits from LinkedIn’s RSS Feature?

✅ Sole Proprietors and Small Companies

Many small business owners and sole proprietors maintain a company page but struggle to keep it updated, often focusing on their individual profiles instead. For those using WordPress or other CMS that output feeds, LinkedIn’s RSS feature offers a straightforward solution to keep their page active.

❌ Companies with Optimized Content Strategies

If your company invests significant time and effort into crafting optimized content, it’s better to continue publishing manually. The RSS integration is designed for ease, not precision, and automatically created posts come with a standard link-share image and limited formatting control.

My Experience with LinkedIn’s RSS Feature

I added my website feed to LinkedIn yesterday and am now publishing this to see the results. I’m curious whether LinkedIn will pull the first 3,000 characters of the full text or just the description field.

While the feature documentation mentions support for multiple RSS sources, I found that I could only add one feed. The “add new source” button disappeared after setting up the first feed.

Final Thoughts

LinkedIn’s RSS feature offers a great way to automate content updates for company pages, particularly for those with limited resources. However, companies with robust content strategies should consider continuing manual updates to maintain control over formatting and presentation.

Have you ever used an RSS feed reader? Share your experiences in the comments!